Ava Hatherell

Ava Hatherell

Operations Expert

People say that the devil’s in the detail. But, for me, that’s where inspiration strikes; I become curious, analytical almost, focusing on the little things, the finer details. In my role as Operations Expert at Black Tomato, I help to ensure our travelers’ adventures run smoothly, coordinating logistical details and being on hand to help whenever necessary. Whether that’s organizing private transfers, making reservations, or drafting “Know Before You Go” guides.

My love for everything detail-oriented extends beyond work, to pottery. On weekends, I love to set up my pottery wheel outside and throw something new. When crafting something by hand, details are important. Wheel speed, under cutting, thumb pressure. When decorating one of my creations, the same is also true. I’m almost always inspired by my travels, keen to try the ceramic techniques I see all around the world. Whether that’s trying to recreate tabo (pots used to scoop water) from the Philippines, azulejos tiles from Portugal, or glazing techniques I’ve seen along Ireland’s Wild Atlantic Way.

"What had originally started as a solo journey became a family affair."

A closer look at Sri Lanka

I love the chance for connection that travel gives us. I remember when I was hiking up Sri Pada (or, “sacred footprint”, as it’s also known) and what had originally started as a solo journey became a family affair.

On the way up, a Sri Lankan girl befriended me. We helped each other to get to the top as we chatted and she introduced me to her family who were also making the climb. As we sat together, watching the sun begin to rise over forests and mountainous cone-like peaks, they offered me bananas (for energy), coffee, and homemade milk toffee. Their kindness made the moment all the more special and after slowly making our way back down together, we exchanged numbers and waved goodbye.

Take me there

“Using AI To Plan Travel: Black Tomato’s New Tool May Reinvent How You Book”

“The hardest parts of travel planning is getting started. The Feelings Engine makes that feel like a game worth playing”

“Many companies brag about offering once-in-a-lifetime experiences. But with Black Tomato it’s not hyperbole”

“Black Tomato is a super innovative company where the sky is the limit for their clients”

“Black Tomato prides itself on meeting customers every minor need or desires”

“Black Tomato is the choice provider of mind-expanding holidays”

“Black Tomato has made it a mission to keep the world of travel fresh, responsible, and exciting”

“Tailor-made travel experiences that truly get under the skin of a country and its people”

“Black Tomato is a leading luxury travel company that provides innovative and inspiring experiences”